rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: consumer judgement of the price of the traditional foods
  name:
    name part: Ferencz Árpád
    role:
      role term: creator
  name:
    name part: Nótári Márta
    role:
      role term: aut
  type of resource: text
  origin info:
    place:
      place term: hu
    date issued: 2014
    issuance: continuing
  language:
    language term: eng
  physical description:
    form: elektronikus dokumentum
    extent: 77-80
  abstract: Price strategy is a peculiar aspect of the marketing model called Marketing Mix. Pricing related decisions usually constitute the hardest and most sensitive set of decisions that entrepreneurs have to make. The Hungarian consumers' high price sensitivity coupled with a high demand for low-cost products and services indicates the significance of pricing in Hungary. Pricing is crucial in raising interest and winning new customers. Prices might reflect product quality, brand strength and recognition, just like product differentiation or the image of a product or its producer. Consumers of traditional region-specific horticultural and agricultural products are willing to pay a higher price in appreciation of the high quality and special character of these products as this consumer segment tends to assign emotional functions to certain product features instead of solely focusing on the functionality and usefulness of the goods.
  note: Ferencz Árpád
  related item:
    title info:
      title: Review of faculty of engineering : analecta technica Szegedinensia 8 No. 1
  identifier: 2064-7964
  identifier: http://acta.bibl.u-szeged.hu/41875/1/engineering_2014_001_077-080.pdf
  record info:
    record content source: SZTE Egyetemi Kiadványok Repozitórium
    record creation date: 170705
    record change date: 20260224081030.0
    record identifier: acta41875
    language of cataloging:
      language term: hun