The consumer judgement of the price of the traditional foods
Price strategy is a peculiar aspect of the marketing model called Marketing Mix. Pricing related decisions usually constitute the hardest and most sensitive set of decisions that entrepreneurs have to make. The Hungarian consumers' high price sensitivity coupled with a high demand for low-cost...
Elmentve itt :
| Szerzők: | |
|---|---|
| Dokumentumtípus: | Cikk |
| Megjelent: |
2014
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| Sorozat: | Review of faculty of engineering : analecta technica Szegedinensia
8 No. 1 |
| Kulcsszavak: | Marketing - árképzés |
| Online Access: | http://acta.bibl.u-szeged.hu/41875 |