The 'Potter Formula' revised how the new age facilitated the success of the Harry Potter franchise /
In this paper, I investigate the possible reasons for the popularity of the Harry Potter franchise comprised of a series of books, movies, video games, theatre plays, TV series, merchandise and real-world attractions based on Joanne K Rowling’s fantasy novel series. While Andrew Blake explained the...
Elmentve itt :
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| Dokumentumtípus: | Könyv része |
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SZTE IEAS
Szeged
2024
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| Sorozat: | Acta Universitatis Szegediensis de Attila József nominatae : papers in english and american studies
28 Papers in English and American studies : Tomus XXVIII. - New Horizons in English and American Studies: Papers from the Doctoral Program 28 |
| Kulcsszavak: | Angol irodalom története - fantasy - 21. sz., Fantasztikum - irodalmi - 20-21. sz., Harry Potter |
| Tárgyszavak: | |
| Online Access: | http://acta.bibl.u-szeged.hu/86783 |
| Tartalmi kivonat: | In this paper, I investigate the possible reasons for the popularity of the Harry Potter franchise comprised of a series of books, movies, video games, theatre plays, TV series, merchandise and real-world attractions based on Joanne K Rowling’s fantasy novel series. While Andrew Blake explained the Potterverse’s appeal with the efficient representation of the English past, the commodification of British culture, and the global familiarity with English literature, I wish to suggest that the success of Harry Potter stories is related to the increased interest in New Age religiosity and lifestyle. As institutional religions increasingly lost control over the public sphere after the general disenchantment succeeding to the Second World War, the religious marketplace became more open to the Western esoteric traditions that the church and scientific institutions formerly suppressed. I explore how the early New Age movement philosophies developed from these changes, using the example of the first pilgrimage places, communities, and networks formed in Glastonbury, Findhorn, and Nottinghamshire in the 1960s. Characterized by individual spirituality, a free combination of religious beliefs and practices, and a loose relationship to religious authorities, New Age ideas quickly became a part of the mainstream culture throughout the 1980s. Although the New Age is difficult to document on the level of movements and institutions, its influence on cultural production is overwhelming. I argue that the New Age could flourish because favourable historical conditions prevailed for literary works and other media products that featured magical phenomena and became readily embraced by readers in the UK and the US, and then worldwide. Reinforced by American cinema’s marketing campaigns turning into a bestseller the Harry Potter franchise, Rowling’s Wizarding World company strategically stimulated the global Harry Potter hype by relying on commodified, simplified versions of new age beliefs. |
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| Terjedelem/Fizikai jellemzők: | 23-35 |
| ISBN: | 978-963-688-029-3 |
| ISSN: | 0230-2780 |