Online üzleti modellek vizsgálata Magyarországon
Online operations are getting more and more important for all companies, but there are companies with operations undividable from the internet. The research analyses these online business models, in focus of their usage in Hungary based on a survey. 799 Hungarian companies were asked about their ope...
Elmentve itt :
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| Dokumentumtípus: | Cikk |
| Megjelent: |
Egyesület Közép-Európa Kutatására
Szeged
2017
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| Sorozat: | Taylor : gazdálkodás- és szervezéstudományi folyóirat
9 No. 2 |
| Kulcsszavak: | Kereskedelem - elektronikus - Magyarország |
| Tárgyszavak: | |
| Online Access: | http://acta.bibl.u-szeged.hu/48139 |
| Tartalmi kivonat: | Online operations are getting more and more important for all companies, but there are companies with operations undividable from the internet. The research analyses these online business models, in focus of their usage in Hungary based on a survey. 799 Hungarian companies were asked about their operations. This paper shows the results of the survey describing the spread of online business models in Hungary. The proportion of online business models in all business models is unveiled. Companies are categorized into different online business model groups based on the author’s previous researches. The Hungarian results are compared with international results as well. The results show that 34.4% of companies state that their operations are undividable from the internet, but truly online businesses count for only 0.4% of Hungarian companies. |
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| Terjedelem/Fizikai jellemzők: | 197-202 |
| ISSN: | 2064-4361 |